Internet-and-Business-Online Online reputation management (ORM) was created to help professionals and business owners deal with bad press. Countless .panies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business has little influence on the devastating effect of such feedback. Multinational corporations have struggled under the assault of bad publicity that originally gained momentum in the search engines. Online reputation management curbs the impact. It allows you to control the message that your target audience sees. In this article, we’ll describe how reverse SEO is an important piece of your broader online reputation management campaign. You will also discover how Online Reputation Management works within the framework of your Search Engine Marketing strategy. We’ll then explore the difference between public relations online and ORM before explaining how the latter insulates your business from negative feedback. How Reverse SEO Supports Online Reputation Management Most .panies turn to online reputation management as a reactive approach to existing negative feedback in the search engines. In effect, the damaging press has already gained a foothold in Google’s listings. While a preventative ORM strategy is a better approach, a reverse SEO campaign can help remove negative publicity from the first page of organic rankings. Banished to the second and third pages, the negative press lacks exposure. Without exposure, it cannot gain significant traction. Having said that, you should take a proactive approach to online reputation management. Each and every piece of content you produce should be optimized to help your .pany dominate its top positions in the search engines. That reduces the likelihood that you will be forced to react after your brand has received negative press. Online Reputation Management: An Irreplaceable .ponent Of SEM Your search engine marketing (SEM) strategy can only be as successful as the level of trust your audience has in your .pany. If bad press has crept into the top positions of the search engines, it will tarnish that trust. Keep in mind that the social networking sites have gained enormous authority in the search engines. Negative feedback posted to these sites can rank in Google and be.e difficult to displace. This is the reason online reputation management is an irreplaceable .ponent of your SEM campaign. It is too easy to lose control of your brand and message through bad press that infiltrates the search engines. Public Relations Online Versus Online Reputation Management Public relations online is different than online reputation management, though both fulfill a similar function. In fact, each individual strategy includes elements of the other. Public relations attempts to control the message you deliver to your audience. It also forms the mechanism through which you can learn what others think of you and your business. Online reputation management is a set of strategies that help to displace negative press in the search engines while monitoring every mention of your .pany. By continuously monitoring .ments made by customers, employees, and even .petitors, you can respond and control the message. Both public relations and online reputation management should have a place in your marketing strategy. What Is Online Reputation SEO? Online reputation SEO is a strategic counterpart to reverse search engine optimization. A reverse SEO campaign can be launched to remove bad publicity from the top positions in the search engines. By contrast, online reputation SEO takes a proactive approach to control that territory in advance. In the same way that unflattering press can gain traction and be.e difficult to remove, so too, can your own content. By controlling the top positions, the strategy prevents bad publicity from gaining exposure. Protect Your Business With Online Reputation Management Online reputation management plays an important role in your SEM efforts. It .bines and incorporates multiple strategies to insulate your .pany from the effects of negative press. Reverse SEO displaces bad press that has already climbed to the first page of Google. Online reputation SEO prevents future bad press from gaining similar traction. By monitoring every mention of your brand, .pany and executives, you will be able to quickly identify potential publicity issues. That allows you to draft an immediate response, if necessary. Most .panies launch an online reputation management campaign after the damage of bad press has already been done. That is a mistake. Take a preventative approach to protect your business. About the Author: 相关的主题文章: